diff --git a/board/genietv/u-boot.lds b/board/genietv/u-boot.lds
index f48b9ad..5eb8076 100644
--- a/board/genietv/u-boot.lds
+++ b/board/genietv/u-boot.lds
@@ -128,7 +128,7 @@
   __init_end = .;
 
   __bss_start = .;
-  .bss       :
+  .bss (NOLOAD)       :
   {
    *(.sbss) *(.scommon)
    *(.dynbss)